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American Business Council of Botswana
Bank of Baroda, Mall branch 110167
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* "Gastrodiplomacy" refers to concerted and sustained campaigns of public relations and investment by governments and states, often in collaboration with non-state actors, to increase the value and standing of their nation brand through food. Food is used to pursue diplomatic aims in government-to-public diplomacy.
The concept builds on food as a common dimension of the lives and cultures of all people. It can be considered a "tender-minded" type of cultural diplomacy, in that it does not exert influence by advocating directly, but rather more obliquely by striking emotional connections. Its basic premise is that "the easiest way to win hearts and minds is through the stomach."
** SME: Your support will help a small Botswana manufacturer defray expenses for attending and exhibiting their food products at the event. Thank you.
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